I guess, you are specialized in nutrition (or biochemical) products? The most general rule is: you must consider (i) people, (ii) technologies, (iii) business, (iv) social, (v) sustainability, and (vi) impact aspects whenever a (new) product is proposed. This is true for a house, a car, a phone, a toothpaste, an apple, etc. The specialities come from the very nature of the product.
Hi, firts through of design visión, you can help to born the Project..know..the final usuer, the context, the technology for make this...then is only your creativity and...sketch...