Hi Emir

Here are the publications : 

http://www.sciencedirect.com/science/article/pii/S0167811606000437

http://journals.ama.org/doi/abs/10.1509/jmkg.74.6.18

http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.1999.tb00337.x/full

good luck with your study

ali 

Thank you Rahimi and Harshvardhan on the answers. I will go through your recommendation and check if those are the ones I need.

My apologizes to quote my own work, however, its is possible measureing the fetishism of commodity index created by me. See, paper economic aspects of omnipotence and my book with this same name.

Beste regards.

Culture elements could be an endless list! So, personally, I advise any research wants to go through culture sea; just focus on the elements that serve your aims and research context. For example, Dawar and Perker (1994-1999) focus on thier studies on the national context within the culture, so they use the term of 'national context' which denotes to number of culture values that, along with customs and basic attitudes, become the rules that govern the whole society. This idea can justify the usage of nationality as a surrogate for culture, because all members of a given national group typically share a similar history, language, and political and educational environment.

I also recommend the following:

Slowikowski, S, Sturt, C and Jarratt, D 1997, “The impact of culture on the adoption of high technology products”, Marketing Intelligence and Planning, vol.15, no.2, pp.97–105

Birgelen, M, Ruyter, K, Jeong, A and Wetzels, M 2002, “Customer evaluations of after-sales service contact modes: An empirical analysis of national culture's consequences” International Journal of Research in Marketing, vol.19, no.1, pp.43-64

Dear Emir,

Here is the Synopsis of a new research paper I am preparing on

CULTURAL DIVERSITY AND COMMUNICATION: A STRATEGY OR ILLUSION

SYNOPSIS

Organizations today, operate mostly in an international or global environment. They need to address the issues of diverse cultures and communicate effectively to all levels of employees to integrate their efforts towards achievement of the aims of the company and also fulfill the expectations of the employees. This requires the commitment and efforts of all members of organization, through a well-designed and orchestrated strategy. This process can be dangerous and illusory if not done effectively, because of the diversity of the work force and cultural differences which make a communication ineffective. The article deals with the problems, perspectives and organizational challenges of doing this. Organizations deal with the situation differently, but the ultimate objective is one of integrating the efforts of culturally divergent people towards the organizational goal. This paper will examine the present strategies of organizations and the learning thereof for futuristic planning and effective implementation. The objective of this paper is to find out ways and means of overcoming the illusion and direct the policy frame work towards the achievement of the stated goals of organizations.

Thanks and regards,

Dr.K.R.Subramanian

PS: When the paper is completed , it would be hosted in Research Gate.