Emir Čičkušić

4 Questions 4 Answers 0 Followers

Questions related from Emir Čičkušić

Can anyone list me elements of culture and how to measure impact of culture on consumer attitudes?

In this case, I am not looking for Hofstede dimensions nor cross cultural measurements. I just want to define cultural elements of one country and then find or develop a scale to measure impact of...

18 March 2016 1,393 5 View

How to measure knowledge of brand familiarity or product origin?

I need to make survey in which I will have 3 groups measured: Meat and meat products Hygiene products Spices products This survey should provide me info how much people can differentiate if brands...

11 February 2015 8,389 3 View

Marketing strategies in railway sector?

Any insight on how to use and which marketing strategies to use in railway sector

03 February 2015 8,873 3 View

Any survey examples which show the effect of demographics, environment and marketing mix on attitude formation?

Is there anyone who can point me to such articles or examples somewhere?

11 January 2015 9,886 2 View