Why is it difficult once the resistant cell line is made to revive the freezes? We can't just keep them running in culture, and if we change medium like from phenol red to phenol red free then to Charcoal stripped fbs, why are cells are difficult to revive in Charcoal stripped FBS, though it is recommended for tam resist cell lines? How to revive the freezes in better way? Can we add back phenol red or insulin or anything else? Why does putting tamoxifen make the cells dead again? How to avoid while thawing the freeze?