Because they grow very slowly :). To work with this cell line it is very important to set up very carefully the seeding conditions (for example, 10000 cells/cm2). Change the medium every two days and split them before they reach confluency, since they start to aggregate. I used to culture this cell line in DMEM high glucose, 10%FBS, L-glu, NEAA, and P/S. Be patient and good luck
be carefull if you are going to use 20% serum, it is not phisiologic (neither 10%, but it is more common) and sometimes could be toxic. Are you sure that your cells are not contaminates...mycoplasm?