The independent variables have the following measures:

1. Lead user characteristics - Trend leadership, Benefits, Age, Marital Status, Gender, Occupation

2. Motivation - Religion, Regulatory environment, and market forces

3. Process of innovation - Time

While the dependent variable - Firma performance has :

4. Firm Performance - Number of consumers, Funds raised, Number of employees, Number of failed or successful innovations

Would greatly appreciate any help from the experts here.

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