The independent variables have the following measures:
1. Lead user characteristics - Trend leadership, Benefits, Age, Marital Status, Gender, Occupation
2. Motivation - Religion, Regulatory environment, and market forces
3. Process of innovation - Time
While the dependent variable - Firma performance has :
4. Firm Performance - Number of consumers, Funds raised, Number of employees, Number of failed or successful innovations
Would greatly appreciate any help from the experts here.