Bacillus coagulans can be effectively used in the development of probiotic products. You can visit http://www.ganedenbc30.com/ wherein its applicability is highlighted. Bacillus coagulans can be cultured in Nutrient Agar and Nutrient Broth. Moreover MRS broth and MRS Agar can be used, while the former is slightly on the expensive side.
OK in addition to answer of Francis, Tryptic soy broth and BHI broth are suitable two media. Look also to Oxoid manual . You can download it from Google. MRS is a specific for only Lactobacillus strains.