Because of complex human behavior and reciprocity of control

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It came as a big surprise to me that modern business is still so new and continuously developing. The industrial Revolution was said to approx. start in 1740, but others say that it was probably 200 years in the making (approx. 1540). Consider this timeline of an average human lifespan ..... it is only about 6 ifetimes of an 80 year old person. That is comparatively few in relation to how long man in its present form has lived on this earth. Therefore, because Organisational Behaviour tends to take a multi-disciplinary approach, it might be worth looking at how some of our ancestral past may still be influential in modern businesses. The following, I thought, was worth reading: Saad, G. (2011). The missing link: the biological roots of the business sciences. In G. Saad (Ed.). Evolutionary Psychology in the Business Sciences (pp. 1-16). Heidelberg: Springer.

We study OB in order to: 1) Understand the behavior of people in our organization, then to 2) Predict the behavior of people in our organization, and finally to 3) Control the behavior of people in our organization

All the best strategies could be thrown away if the culture in organization, including organizational behaviour as unseparatable part of it, is not in the line to achieve it

dr.k.visweswararao G.V.P.college of engineering for women visakhapatnam INDIA

The basic objective of Organisational behaviour is to study the Human behaviour at work through balancing between the work to worker,s feel, attitude, perception ,efficiency, dynamisam,receiptiveness responsiveness,committment, involvement ,work performance ,maintaindignity,and theway how the way finises

work.

OB is a special discipline on understanding people traits. For instance, when we focus on work orientations we must use some OB components. The sense of calling work orientation can be a powerful psychological force. Researchers have begun to examine this phenomenon, both in terms of theorizing about the construct itself (Bellah, Madsen, Sullivan, Swidler, & Tipton, 1985; 2005; Weiss, Skelley, Hall, & Haughey, 2003; Wrzesniewski, McCauley, Rozin, & Schwartz, 1997), as well as exploring calling as a predictor of outcomes, such as life and job satisfaction, better health, and fewer reported days of missed work (Wrzesniewski et al., 1997).

It is good to study human behaviour because sometimes people or cultural values and organisational culture may not match especially common issues always arise in international business or cross-cultural management.

Technology and Business Processes are fairly stable and standardized and relatively easy to manage. Human factor is the key enabler for the efficiency, effectiveness and competitive advantage of an organization. Organizational Behavior studies this versatile and volatile 'ingredient' at various levels within the workplace in order to produce synergies.

I am interested in the relationship between individuals and organizations out of democratic reasons, working on the question, how far the principle of democracy can and should go into the daily organizational structures of enterprises and other organisations. There was a very fruitful discussion on organiziational democracy in the 1970s (e. g. Carol Pateman on Workplace Democracy) arguing that any social institution needs to be organised in democratic ways... Although this idea has more or less disappeared in the 1990s, it comes back again in the last years, also in some recent management theories stressing the importance of participation and participatory processes in enterprises (e. g. Michel Godet on Prospective 2012) .

Thank you all for your answers. I believe that there is a grain of truth is all of them. My simple answer is that you study OB because you want to realize full human potential at work while individuals seek happiness. The ideal is a happy individual fully motivated and aligned with the organization´s goals, experiencing "peaks" (Mihaly Csikszentmihalyi) and thus maximizing the organizational outcomes.

To shows an interesting behavioral/psychological/sociological explanation, signifies it with theoretical and empirical contribution in line with the existing research literature. These learning's lead to identify and test the underlying psychological mechanism for the newly discovered behavioral/psychological/sociological exhibit that which lay more practical implications in organizational context.

Organizational Behavior is a specialty within Social Sciences which core is people. Even considering the interactions of Vechio I would still consider the micro,  meso and macro levels to frame the relationship of people and organizations.