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McShane et al (2023) published a paper in the Journal of Marketing suggesting researchers move on from the binary interpretation of the Null Hypothesis. Their argument has definite merits, but I...
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It is often mentioned that the Partial Least Squares (PLS) is better for studies with small sample size. However, how small is a sample size possible for a valid study using PLS? I am unfamiliar...
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Some researchers suggests multiplying the moderator variables with the moderated independent variable (if the moderator is a metric) to check differences in the regression coefficient or loading...
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I've done a study last year (still unpublished) and it showed poor influence of Consumer Ethnocentrism, compared with other constructs such as brand and corporate image.
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Is there any practical alternative to a self-report questionnaire when measuring employee performance, without resorting to unit output data?
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For example, does exposure to K-Pop improve consumers attitude to Samsung smartphones or Hyundai cars? Please cite a reference if possible.
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I am working a on proposal which interfaces HR and Marketing. I have some ideas, but would like to ask for your opinion on this matter.
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I am more familiar with SEM tools than PLS. On the other hand, one student I am supervising wanted to use PLS on account that it has significantly smaller sample size requirements than SEM....
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Some say you endanger the blind review process when you publish your working paper on the internet.
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I'm trying to build a theoretical model on a relatively new phenomenon that involves a moderation effect, let's say the simple equation of Y=X*Z How to justify to the reviewers which variable is...
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I believe that publishing a paper in a reputable journal is not the end of one's research. Academics need to promote their paper through social media or other alternative science communication...
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