Imam Salehudin

12 Questions 39 Answers 0 Followers

Questions related from Imam Salehudin

Should we abandon the Null Hypothesis Significance Testing?

McShane et al (2023) published a paper in the Journal of Marketing suggesting researchers move on from the binary interpretation of the Null Hypothesis. Their argument has definite merits, but I...

27 January 2024 6,344 3 View

Small sample size in PLS - any thoughts?

It is often mentioned that the Partial Least Squares (PLS) is better for studies with small sample size. However, how small is a sample size possible for a valid study using PLS? I am unfamiliar...

24 February 2014 4,203 18 View

What is the limit for applying TPB as a framework to explain human behavior?

TPB has been used to explain a range of behaviors, from buying insurance to using contraceptives. Were they appropriate? Is there a limit to its application? Is there any contending theories of...

18 April 2013 4,828 5 View

How do you test moderation effect hypotheses?

Some researchers suggests multiplying the moderator variables with the moderated independent variable (if the moderator is a metric) to check differences in the regression coefficient or loading...

11 April 2013 2,807 3 View

Does Consumer Ethnocentrism still influence product preference in this age of Globalism?

I've done a study last year (still unpublished) and it showed poor influence of Consumer Ethnocentrism, compared with other constructs such as brand and corporate image.

07 February 2013 6,613 8 View

Can employee performance be measured using questionnaires? Would the result be valid?

Is there any practical alternative to a self-report questionnaire when measuring employee performance, without resorting to unit output data?

07 February 2013 8,753 5 View

Does exposure to a nation's cultural product (food, arts, etc) contribute to consumer's perception of the nation's consumer product?

For example, does exposure to K-Pop improve consumers attitude to Samsung smartphones or Hyundai cars? Please cite a reference if possible.

06 February 2013 891 2 View

How does the field of Human Resources interface with the field of Marketing?

I am working a on proposal which interfaces HR and Marketing. I have some ideas, but would like to ask for your opinion on this matter.

06 February 2013 7,917 11 View

Is there any goodness of fit index for PLS?

I am more familiar with SEM tools than PLS. On the other hand, one student I am supervising wanted to use PLS on account that it has significantly smaller sample size requirements than SEM....

01 January 1970 7,903 24 View

Does publishing your unfinished work as a working paper endanger your chance of publishing it as a recognized scientific article?

Some say you endanger the blind review process when you publish your working paper on the internet.

01 January 1970 7,793 17 View

How to determine which variable is the moderator and which is the independent variable?

I'm trying to build a theoretical model on a relatively new phenomenon that involves a moderation effect, let's say the simple equation of Y=X*Z How to justify to the reviewers which variable is...

01 January 1970 3,266 13 View

What alternative Science Communication methods have you used to promote your paper to the general public?

I believe that publishing a paper in a reputable journal is not the end of one's research. Academics need to promote their paper through social media or other alternative science communication...

01 January 1970 3,063 1 View