Hi everyone,

I am currently writing my masters thesis about Strategic Sponsor Acquisition in Youth Women's Soccer. The aim of the study is to identify potential sponsors for a specific youth women's soccer team based on demographic, sociographic, psychological and behavioral characteristics of the target group, as defined by for example Bruhn and Rohlmann.

Therefore, I am searching for a pre-existing questionnaire to ensure a validated methodology. Despite extensive research, I have been unable to find studies that specifically focus on target group analysis (in Sponsoring).

Are you aware of any studies that specifically deal with target group analysis in the context of Sponsoring? Are there existing questionnaires used in similar studies that I could adapt for my analysis?

Thank you in advance!