I am conducting a thesis on the impact of the 7th October attack and the BDS (Boycott, Divestment, Sanctions) Movement on consumer preferences, specifically examining the boycott of brands affiliated with Israel, such as Domino's, Pizza Hut, and McDonald's. My research aims to understand how these geopolitical events influence consumer behavior towards these brands. The variables I am considering include brand loyalty, to measure consumer allegiance before and after the events; purchase frequency, to track changes in buying habits; consumer awareness, to assess knowledge of the brands' affiliations; political affiliation, to understand the influence of political views on purchasing decisions; and media influence, to evaluate how media coverage affects consumer perceptions and behaviors. I would appreciate insights on any additional variables that could be relevant or suggestions to refine the variables mentioned to better capture changes in consumer behavior. Thank you for your assistance.
The key variables that would be suitable for researching changes in consumer preferences post-7th October attack and the BDS movement's impact on brands like McDonald's (MCD) include:
1. Consumer spending patterns: Look at changes in overall consumer spending, as well as spending on specific product categories and brands like McDonald's before and after the 7th October attack. This could include metrics like sales volumes, revenue, and market share.
2. Brand perception and loyalty: Examine how the 7th October attack and BDS movement have affected consumer perceptions, attitudes, and loyalty towards brands like McDonald's. This could involve surveys, social media analysis, and tracking brand sentiment.
3. Demographic shifts: Analyze if certain consumer segments (e.g. age, income, location) have changed their preferences and purchasing behavior for brands like McDonald's in the aftermath of the 7th October attack and BDS movement.
4. Competitive landscape: Assess how the competitive dynamics have shifted, with consumers potentially favoring local or regional brands over multinational corporations like McDonald's in response to the 7th October attack and BDS movement.
5. Regulatory and policy changes: Identify any new laws, regulations, or government policies that may have impacted consumer preferences and the operating environment for brands like McDonald's following the 7th October attack and BDS movement.
6. Media and social influence: Examine how the media coverage and social media discourse around the 7th October attack and BDS movement have influenced consumer perceptions and behaviors towards brands like McDonald's.
By analyzing these key variables, researchers can gain a comprehensive understanding of the changes in consumer preferences and the BDS movement's impact on brands like McDonald's in the post-7th October attack environment.
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