Relationship marketing might be used to involve others who have used the services to share their positive experiences with others.  For example, individuals might be a referral fee for people they refer who use the services, along with a discount for the people they refer, which can be a way to determine who has made the referral.  These previous clients might also be given literature to help inform them about the service which they can pass on to others.  They might also be featured in videos used as testimonials in which they talk about their experience and they can then be shared on websites or in the social media to others who might be contacts of the client who originally used the service.

Relationship marketing means building and strengthening relationships with the customer; to get a customer is one, keeping him is two. And as finding new customers is up to 10 times more expensive than  keeping a customer, the emphasis in marketing has gone from finding new segments to the after market: keeping customers. Analysing is another thing of relationship marketing, one needs to know why in one case mailings worked not at all, and in another case it was a huge succes; therefor, we need to find out what is our customers profile, and with this profile, we sometimes shoud find new suspects or propects, but yet, playing the game with our existing customer and promote him to a higher level in the customer piramyd, is the main activity of relationship marketeers, both in B2B and B2C markets. Relationship marketeers often make use of huge databases with customer profiles, but often also postal code segmentation. Relationship marketing is constantly playing the game with our customers, and it is learbing and improving the customers profile constantly.

Best Wishes.

Relationship marketing focuses on building good relationship with customer  which may eventually result in customer loyalty . In case of private medical centers, the customers are patients and service providers are medical, paramedical and other staffs. Patients look towards value for money paid for receiving medical services. The value creation in medical centers take place through providing quality and timely services at competitive price. Relationship marketing may be built up first by making the people aware about the quality, timeliness and competitive pricing through information network and then by direct contact through schemes like preventive medical checks at subsidized rate , thus gaining trust and confidence of the people that the private medical centers are run for the benefit of the people and not for commercial purpose only.

Relationship marketing focuses on long lasting & fruitful relations with customers. It helps in leveraging business and more importantly getting close to customers & Customer retention. The patients wants quality services from private services in return for their money. The role of relationship marketing here is not only for commercial gains but offering affordable, quality services to the patients. If private service providers works in this direction the profitability will automatically follow. This is a win-win situation for both patients and provider.