Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner. Using Nvivo, you can perform it.

The more quantitative version of content analysis uses a codebook to count when specific items occur within a text. This sounds similar to your idea of using a "checklist."

Nd Muhammad, the repeatable nature of respondents' statements provides the basis of content analysis, which seems similar to your quantitative approach to qualitative data analysis. You may also wish to develop themes on the most frequently appearing (i.e. repeatable) issues of the qualitative data. Interesting...

If its your first time using content analysis then you can start from simply using manual content analysis. In this method you have to prepare checklist based on past literature studies or from different reports then you can give scoring. Two types of scoring methods are there 1) Unweighted approach in which '0' and '1' coding has been given for presence and absence of items. 2) Second method is unweighted scoring method in which '0-3', '0-5' etc scores have been given. Under weighted method detailed scores have been assigned to the item of checklists. For more information you can refer to the papers on 'Intellectual Capital' by J.Guthrie. By reading those papers you can get more in-depth knowledge of content analysis. You can develop index by using content analysis and then you can use that index as an independent variable and then you can measure financial performance by using quantitative approach.