When deciding on where to send your new manuscript, what are the criteria involved? How do you weigh these criteria against each other? Is fast publication more important than to go for the more prestigious ones, or vice versa? Is it important to publish where your peers publish, or is it to your favour to publish elsewhere? Do you want to publish in the same places all the time (e.g., because you are then familiar to the editors), or be more diverse (and reach a wider audience)?