If the placenta is delivered in squatting position within 3 minutes of the birth of the baby, postpartum hemorrhage is completely eliminated. It works every time. It is quite likely that if a 100% effective, universally available, no cost cure for erectile dysfunction was published that took one minute to perform, that cure would be as widespread as cellphones. Yet when it comes to saving mother's lives, a one minute, cost free, universal cure for postpartum hemorrhage (PPH) first published in 2010, has been ignored. Why?