I have a recent observation from a scientific journal, in which the editor asks the authors to try to add more papers from the journal in question into the reference list, before the paper goes to press. Given that the authors of the paper most probably know better than the editor which papers should reside in the reference list, surely it is only a blatant attempt to inflate the journal's own statistics, although this must clearly be unethical. I wish that every publisher and every editor take a moment and reflect upon how dishonest and potentially damaging this practice is.