for a journal publication, only the idea is important or the presentation of paper (way of drawing figures, plots etc) is also equally important? I think we should educate our young researches in there degrees that presentation of your paper is something very important. we only teaches them that in a paper we have hypothesis, abstract,.. intro...etc. We should also educate them how to make your paper more attractive to reader and what are the possible ways for it.........and what are the software available for it......