You dilute a sample, for instant 1mL of orange juice in 9mL sterilized Ringer's solution. After that, you make serial dilutions, taking one mL of the primary sample and put it into 9mL of Ringer's solution. Then, for example, you take 100μL from the first tube (not from the diluted primary sample) and you overlay it on a petri with a medium and the final colonies are 36. The right logcfu/mL is log(36*1000)?