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Questions related from Ryszard Kleczek
Dear Colleagues I have read the article: Spotswood, Chatterton, Tapp, Williams (2015) Analysing cycling as a social practice: An empirical grounding for behaviour change. Transportation...
25 July 2018 4,756 1 View
How to develop the research on customer value? There are two unambiguous points as to the definition, what the customer value is: 1.Customer value = the motivation in buyer behavior/criterion for...
03 August 2017 7,104 9 View
I have just seen two media treatments at the Nobel speech of O. Tokarczuk (Nobel Prize in Literature 2018): 1. Reprinted speech with underlined fragments 2. Article entitled: three words to...
01 January 1970 8,579 4 View
After studying Consumer Brand Engagement (CBE) literature (Hollebeek et al 2014) I wonder how to use the CBE scales and what for? The CBE scales contain usually three dimensions: Cognitive:...
01 January 1970 2,889 4 View
Hello! I believe, that we, the researchers in social and human sciences are a bit like the Moliere’s Monsieur Jourdain who found out (with the help of the teacher) that he spoke in prose. Today we...
01 January 1970 6,198 3 View
Dear Colleagues After publishing the co-authored paper about the purpose branding last year (attached), I'm working on the purpose luxury branding paper about luxury-art cooperation in radical...
01 January 1970 9,159 3 View
In an article from 2019 about digital transformation literature studies, I found this passage about the literature search process: "We included the keywords “digitalize”, “digital transformation”,...
01 January 1970 6,136 7 View
Dear Colleagues I have just read in Homburg (2015) that independent coders have identified product design dimensions: functional, aesthetic and self-expressive. Keller (1993) suggests in his...
01 January 1970 2,800 8 View
All known art infusion experiments show that the ratings of products with added works of art increase. In my experiment, the ratings of the LV Alma bag redesigned by Y.Kusama in 2012 and in 2023...
01 January 1970 9,662 0 View
Dear Colleagues. Can you help with the use of the word: 'digital-only children'? In the article against the logic of digital twins, I coined the term 'digital only children'. The editor said: I...
01 January 1970 5,109 0 View
Dear Coleagues. I'm in the process of writing a conceptual paper about how luxury brand-artist cooperations change aesthetic routines of stakeholders and what is the output of such changes. Here...
01 January 1970 8,584 2 View
I was browsing the Berlin Biennale Archive materials and saw that artists use sociological concepts for both explanation and creation of value there. This is very close to the concepts of social...
01 January 1970 4,201 6 View
How to study Oatly's activism, profitability, and impact? Oatly launched dozens of new products in 2021, spent millions on R&D, and is running at a loss. What about the profitability,...
01 January 1970 7,902 2 View
Dear Coleagues. We have just published a paper about contemporary art in which we used Theory of Social Practices. What do you think about it?...
01 January 1970 558 0 View
