Ryszard Kleczek kindly review below articles. I hope you will find these useful.

Article Customer-based brand equity and firms' performance in the te...

Article Measuring and Comparing the Desired and Actual Service Quali...

Thank you, but I wonder to what extent your contribution is the answer to my question?

I used the means end chain method of Gutman to identify customer value drivers on individual perceived values of the participants in an explorative approach. Maybe you have a look at my paper: "Exploring the concept of connected service innovation", 2017 where the procedure is described.

Dear Adam-Alexander

I can't see your paper neither in RG nor in EBSCO. Where it is available?

Dear Adam-Alexander

Thanks for your article.

I have identified some hidden assumptions (HAs) in your text:

1. “starts with 10 CSI-specific functions” - the HA1 is a functionalism = limiting research to functional values and, consequently, innovations. The literature (Spotswood et al. 2015) suggest to include also or even start with social values and social practices of value creation in research to suggest innovations.

2. "personal values” the HA2 is an individualism. The literature ... as above.

3. “I feel comfortable” the HA3 the language of users perceptions reflects the values good enough - perceptions (data) are enough to understand how value is created and to suggest new solutions. The literature (Grönroos et al 2015) suggest that the anecdotes about the usage are the relevant units of analysis of value creation processes. The innovations are not only the new features or functions but also changes consumer practices. Welo at at (2012) suggest that the consumer perceptions and suggestions are not too good input to make innovation.

The HAs are not to avoid in any research. Other research can make them explicit.

What do you think of it?

Literature

Spotswood F, Chatterton T, Tapp A, Williams D (2015) Analysing cycling as a social practice: An empirical grounding for behaviour change. Transportation Research Part F 29 (2015) 22–33

Grönroos Ch, Strandvik T., Heinonen K. (2015) Value co-creation. Critical Reflections in: The Nordic School -Service Marketing and Management for the Future (ed Gummerus J., von Koskull C) CERS, Hanken School of Economics, 69-82.

Welo T. Olsen T.O., Gudem M ( 2012) ENHANCING PRODUCT INNOVATION THROUGH A CUSTOMER-CENTERED, LEAN FRAMEWORK. International Journal of Innovation and Technology Management Vol. 9, No. 6, 1-27.

Hi Ryszard,

thanks for your feedback and advice.

I will check your recommendations regarding HAs and take them into account in the next research projects. There sure is always sth to improve. Thanks again.

Best wishes

adam

Dear Adam-Alexander

You need not change your next research. The research containing the similar HAs are published successfully in top journals.

My point was that when you are aware of HAs (narrations, metaphors, not-facts) you are better in: (1) understanding the critics made by representatives of other HAs (2) making your critics against other research with the usage of HAs.

Regards

Richard Kleczek

PS

I recommend you the texts of Nordic School of research on value creation. They are making the large change in suggestions (metaphors) of how to investigate value creation now (rather after 2010, especially in their book 2015).

Dear Colleagues.

I have just found another example of how the not-predetermined analysis provides results=categories that we know from earlier (Vargo & Lush) publications.

Look at this:

Kaartemo V, Helkkula A (2018): "The thematic analysis of the papers shows four themes that describe the content of the studies, namely, generic field advancement, supporting service providers, enabling resource integration between service providers and beneficiaries, and supporting beneficiaries’ well-being (...). These themes were not predetermined as they emerged from the reviewed articles inductively."

My comment: the themes obtained inductively are equal to the categories of the previously published (Vargo&Lush) theory. It looks like recognition (aided-recall) of ready categories in the texts. What do you think about it? Maybe you have different interpretations of what we see here?

Kaartemo V, Helkkula A (2018) A Systematic Review of Artificial Intelligence and Robots in Value Co-creation: Current Status and Future Research Avenues. Journal of Creating Value 4(2) 211–228