Dear Colleagues

I'm writing a single case paper on the metaverse initiative in wearing clothes in social media for a managerial journal. Here are the title and abstract. What do you think? Any comments?

Metaverse interventions in wearing clothes in social media: Transferring solutions from physical clothing vs. transforming digital fashion at the product level.

Summary

Research on metaverse so far has focused specific characteristics of the latter and looking at the consequences from profit-a normative perspective. Surprisingly little is known about how particular metaverse projects inspire transformations in customers' life beyond the explanations in sustainability (fewer emissions) and expressing selves-related outputs. To fill this gap, this paper presents a single case qualitative study that shows how the metaverse fashion project transforms wearing clothes in social media and what else it could do.

Keywords: metaverse project, wearing digital clothes, digital fashion, social media, transferring solutions from physical to digital fashion, transforming wearing clothing in social media

Regards RK