Dear Coleagues. I'm in the process of writing a conceptual paper about how luxury brand-artist cooperations change aesthetic routines of stakeholders and what is the output of such changes. Here is one on the topics: limited explanation of the cooperation content promotes ignorancy.
The art-event makers: "the emblemating Kusama's polka dots". Consumers: "Awful", "designer went to kindergarten art class that day ..he came back happily with this bag". This is how the explanations of the art-project makers reduced to the signs provoke ignorant consumer valuations and turn Yayoi Kusama's art into decoration. And then scholars analyze the consumers' valuations as data in their studies. When you know "Narcissus Garden" you understand the diffenece between the sign (the dots) and the problem (anti-Narcisism) in Kusama's art. https://www.facebook.com/LouisVuitton/photos/a.341470190124/10167192333530125 Do you think that Social Practice Theory (E. Shove) is right to use in the conceptual paper about this? Any other methodological ideas? #luxury #brand #artist #art
The format of research papers is virtually similar in most cases।one can read some papers in related field and get idea of arrangement and sequence of presentation।
Typically it starts with abstract, introduction and background, model used,data tables interpretation discussions and conclusion and even suggestions for further work।finally references used from literature ।
Dear Colleagues. What would you say to such a title and abstract?
What is real artification in artification strategy? Luxury brand-artist projects from a purpose perspective.
Abstract
This study aims to provide new insights into luxury brand-artist projects from a purpose perspective. Based on the case of Louis Vuitton-Yaoyi Kusama project 2023, the paper demonstrates the application of a purpose perspective-related methodology for studying luxury brand-artist projects. To this end, the luxury brand-artist project provides assets for aesthetic transformation rather than value-free experiences or de-commoditization as the artification perspective suggests. The case findings show that the luxury brand-artist project intended transformation of aesthetic practices can result in decorating products. The conceptual and analytical frameworks suggested in the study provide new insights into luxury branding aesthetic-related initiatives.
Key words: purpose, practice, luxury brand, aesthetic values, aesthetic-related narratives, artification