Hi Ryszard,

You could look at work from one of my colleagues here at Northumbria University Design School. He is Prof. Gilbert Cockton and he has done some work with a method he describes as 'worth mapping' as an alternative way to make decisions during the product development process. He argues that it is a better concept than thinking in terms of 'value' alone: http://nrl.northumbria.ac.uk/11838/1/cockton.pdf

Good luck!

Please check my article https://www.researchgate.net/publication/317845320_Entrepreneurship_and_Value_Creation_Curriculum_at_Macro_Meso_and_Micro_level

There is detailed discussion on value creation and how value unfolds across various disciplines. If you find it interesting you may contact for further discussion.

Dear Matthew, dear Muhammad.

Thanks for your highly complete and competent contributions, but both the concept paper (suggested by Matthew) and the literature review (suggested by Muhammad) have some limitations as to my question = they give give limited help to the empiricist in his/her research = I haven't seen the section "the research implications" there.

The real, major problem of models is the following: how (if any) the models (and their authors) together with epistemology, methodology, philosophy of science can help in empirical research. If their research recommendations are not clear enough for the empiricists, they do not help them in research. There is an anecdote (concerning theory) about Faraday's letter to Maxwell: "write your equations more clearly, so that I can experiment."

The models that work in science are the ones that specify some prescriptions for empiricists. I consider the work of Grönroos et al (2015) to be important for the development of social science, because the authors, explain that the words "value is co-created" do not describe observable facts to check but constitute a methodological metaphor containing 7 tips for empirical research on value creation processes and this way, they help in empirical research. The model's prescriptions for empirical research of value creation, that's what I'm looking for.

Grönroos Ch, Strandvik T., Heinonen K. (2015) Value co-creation. Critical Reflections in: The Nordic School -Service Marketing and Management for the Future (ed Gummerus J., von Koskull C) CERS, Hanken School of Economics, pp. 69-82.

Regards

Richard Kleczek (economic sciences)