Dear Colleagues
I have read the article:
Spotswood, Chatterton, Tapp, Williams (2015) Analysing cycling as a social practice: An empirical grounding for behaviour change. Transportation Research Part F 29, 22–33, (1) devoted to the utility cycling in two British towns, (2) driven by Social Practice Theory, (3) focus groups were one of the data generation procedures.
I have made my own research based at the same (1), (2), (3) points above in my town in June 2018.
The surprising result I’ve got was that almost all identified categories that constitute the utility cycling practice in my town were the same or very similar to the categories identified in the Spotswood et al. (2015) research. For instance: (1) materials: availability of cycle paths for cyclists to feel safe and segregated from dangerous car traffic, availability of other elements of infrastructures (showers for bikers in their places of work), the utility biking is not for higher level managers (2) meaning: cost effective or free mode of short term (4 to 10 km) journeys/commuting that replaces public transportation or walk rather than usage of the car, cycling is not safe in the town (accidents, smog) (3) skills: how to deal with the car traffic.
My summary: I expected to identify local categories describing the local context of utility cycling in my town, but it turned out that I have identified the same (global?) categories identified in the previous research.
My questions: (1) do you know any comparative research devoted to consumer social practices (based on SPT, with the usage of qualitative data generation an analysis) that has got insight into local differences in utility cycling or any consumer social practices? (2) could you share your experience/results in making the SPT based emp research with the usage of online focus groups to get comparative analyses of any consumer practice (utility biking? others?) (3) are you active in any research project of this kind? (4) would you join the research project that addresses the transformation of any social practice problem, with the usage of online focus groups (for instance with usage of the tool: https://www.focusson.pl/en/, to get insight in differences between consumer practices in their local contexts?
Richard Kleczek
Use qualitative research using interview and case study to make hypothesizes and theories
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