12 December 2014 15 5K Report

By using brief measures of the big five personality inventory consist of 10 items SPSS is showing Reliability Statistics Cronbach's Alphaa = -.066 (Note: The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.).

How to I resolve this problem or interpret it?

Please see attached.

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