Since the fetal bovine serum contains growth factors such as EGF,I am wondering whether the EGF induced signalings are continuously activated in cells cultured with serum- supplemented medium? For example,EGF activated PLC induced PIP2 hydrolysis. Does this mean that the PIP2 levels in membrane of cells cultured with serum are very low? Since PIP2 hydrolysis generates DAG and IP3, which in turn induces activation of PKC kinases, does this mean that PKC kinases are continuously activated in cells cultured with serum? In most articles, cells treated with EGF should be starved in serum-free medium before, however I did not observe PIP2 hydrolysis and PKC activation in normally cultured cells.