The blue tea market in Nepal is experiencing a period of growth and recognition, particularly within the broader context of the Nepali tea industry. Blue tea, often made from butterfly pea flowers (Clitoria ternatea), is gaining attention for its unique color and potential health benefits.Nepali tea, including blue tea, is part of a burgeoning tea culture that has seen increased interest both locally and internationally. For example, Nepal recently garnered significant acclaim at the 2024 World Tea Expo, highlighting the quality of its tea products [❞].Despite challenges such as issues with fertilizer supply, irrigation infrastructure, and export barriers, the industry is pushing forward with efforts to diversify its markets. For instance, there has been a notable increase in tea exports to China, which now offers zero-tariff treatment on many Nepali products, including tea [❞] [❞].Additionally, there are ongoing efforts to boost domestic consumption and market presence, as seen in tea exhibitions and promotional campaigns [❞]. This focus on both international expansion and local market strengthening is crucial for the sustainable growth of the blue tea market in Nepal.