Hi. I am preparing a group of lectures about neuromarketing, but is is difficult for me to separate this topics from neuroeconomics. I found research about decision making and colors, but I am trying to clarify the difference between this two topics. Can anyone help about this problem?
Hi Roberto
In neuormarketing you can find some significant hot topic. but at first you should categorize your lecture in some levels, in first level you better to speak about introduction of neuromarketing and it's related theories. nest one you can discusses about the methods and hear you can find different methods in separation between neorimarkeing and neuroeconomic,.and finally ethical issues are an important level for your lectures. I think with different kind of categorization you can find your way between these two topic easier.
What are the most important topics to cover on the NEW YORK edition of the NEUROMARKETING WORLD FORUM (5-7 March 2014)
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