Dear all,

I trust this email finds you well.

I am currently testing a theorical model using the PLS-SEM and Smartpls. The aim is to assess the influence of certain soft skills (empathy) on client relationship outcomes (e.g customer loyalty).

I would like to control to assess the effect of certain (control) variable on some of my dependent variables.

The issue that I am encountering is the following.

I have 5 control variables:

· Gender (w/ 2 groups: male female)

· Salary (w/ 5 groups: below 20k, 21-30k, 31-50k, 51-70k, +70k)

· Education (w/ 5 groups: no diploma, high school diploma, bachelor, master, PhD)

· Visit frequency (w/ 5 groups: once a year, once every 6 months, ect...)

If I understood things correctly to yield significant result and interpret findings correctly, I will need to use dummy variables. Which means that, based on the above, there will be a total of 17 control variables.

Based on your experience, is there a way to simplify the above? I was thinking to reduce the number of groups for each variable. For instance, instead of having 5 salary categories, reduce the number of categories down to 2 such as:

- Salary: above and below the national average salary.

- Education: those who have at least a master, those who do not.

Etc…

What do you think of the above?

Of course, if you have any information / resources / material / that may allow me to address the above issue, that will be appreciated.

I thank you once more for your assistance and wish you a nice day.

Best regards,

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