تحية طيبة، يتم تقييم ادائه وفق محاور عملية البيع حيث أن المسؤولية الأكبر من مسؤوليات مدير التسويق وهي عملية البيع فمن واجبات ومسؤوليات مدير التسويق أن يقوم بعمل الخطط الدعائية للمنتج
As,a marketing prof I woukd say that quantitatively one can measure good marketing performance by percentage if market share, where the product or company is on the Boston Consulting Group Matrix and percent of growth as well as their advertising budget and strategy. Qualitatively it can be measured by core comoetence, product line and mix, marketing research and advertising strategies and product positionin determined by pricing strategy as well as the other o's of product, place, and promotion.
Through some readings of economic reports, I see the evolution of marketing performance metrics from the financial standard as a single measure of performance effectiveness to the development of other criteria such as sales analysis, measuring customer satisfaction, and measuring brand strength.
Superior Marketing is an advertising agency providing full scale marketing and advertising services.
https://www.youtube.com/watch?v=feP1AdWYLoQ
Dear Dr. Salam you can capture some criterion the video ?
Indeed, it’s a constant struggle for marketing leaders to find solid footing amidst the shifting sands of digital enablement, big data, and artificial intelligence. After more than a decade of absorbing aggressive overtures from the internet giants, martech companies, and digital media concerns, the most senior executives have continued to approve bigger marketing budgets.
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