Likert Scale: This is a commonly used scale where respondents rate their level of agreement or disagreement with statements related to trust in marketing activities. For example:"I trust the claims made in advertisements." Respondents typically choose from options like "Strongly Agree," "Agree," "Neutral," "Disagree," "Strongly Disagree." Sclaes like Semantic Differential Scale, Trust Scale, Qualitative Methods, Behavioral Measures etc. can be used for deeper analysis. Sometimes, trust in marketing activities can be inferred from behavioral indicators such as repeat purchases, positive reviews, or engagement with brand content.
When selecting a scale, consider your research objectives, the context of your study, and the level of detail you need to capture regarding consumer trust in marketing activities.