The working electrode sample should be coated on single side on current collector plates by keeping area of 1 cm x 1 cm with controlled and uniform thickness.
You need to have a well defined area for studying the reaction rate etc. By coating on one side with an insulating coating like a "Microstop" lacquer you are restricting the reaction to take place on one side only which is what you want. If you have two counter electrodes and you are prepared to take the area on both sides you don't have to coat with an insulating coating. Even here your current collector lead etc have to be coated to be accurate with respect to the area and also to have reproducible area every run.