The importance of services in business in terms of knowledge creation process for customer value is increasingly well-understood by typical companies. Typical companies are trying to innovate service as solution through restructuring their business model by adding the service concept that is necessary to make customer value co-creation process. Generating new knowledge is a core factor in the implementation of this notion in the practical field. Therefore, the typical company must have a favourable infrastructure (i.e., workplace design) to make highly motivated employees and idea generation environment. In addition, the company has to be with a platform to integrate both of internal and external issues for beneficial relationship with the involvement and interaction between company and consumers, thereby exercising together in every part of the business system in order to generate new knowledge, focusing on service-based solution.