Hi everyone,
* Have 30 Items (5 points) relate to 6 Travel motivations
* After factor analysis, I found 5 factors (5 motivation, 1 motivation did not pass the CR), I saved the factor scores.
* I also run CFA and IMPUTE the 5 motivation.
What is the correct way to run a cluster analysis to find segments? Could you please suggest me an article?
Can I use the Factor scores? Then the problem is that they are not very meaning full? I cannot say that Seg 1 and Seg 2 have higher Motivation 2 and 4.
Should I use the imputed factors from AMOS? then the problem is that one of the factors is more than 5! whereas I used 5 point scale!! is that possible?
Thanks
H