Hi I am designing a questionnaire designed to test the relationships between a number of latent variables.

I have been reading about the issues around ordinal-level data its limitations in respect to the possible range of statistical analyses. I understand that data generated from Likert scales is ordinal-level? So at risk of asking a question that has been done to death on here why do so many studies run advanced tests such as EFA and CFA using Likert data? I understand there is a way around this by analyzing the means of sub-scales but not everyone seems to think this necessary. Popular stats texts e.g. Field and Pallant describe Likert data as ordinal but then go onto use this type of data when demonstrated examples of factor analysis?

Secondly, reading the SurveyMonkey site they give an example of the Net Promoter score and CAHP score scales which gives 10 options from 1 (extremely unlikely) to 10 (extremely likely) which they describe as generating interval-level data. My questions on this are

- would such scales really generate interval level data?

-if 'yes' why use Likert scales at all if its just as easy to use a scale similar to these? Given the limitations of ordinal data compared with interval level data?

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