I have do a research for my degree requirement which is association between job characteristic and employee performance toward non-staff academic of politeknik Ibrahim sultan. My question is, I have 5 iv which is skill variety, task identity, task significant, feedback and autonomy. All my alpha is excellent. I have done do a correlation and all my variable is significant** but when I do a linear regression only autonomy and feedback is significant and task significant, task identity is positive value but not significant except skill variety I get negative value for beta coefficient. It is have any solution to change the negative value to positive if not how to interpret this situation?