Is consumer rational in food choice or, in contrast, is mindless?
In the past, marketers had assumed that the former is true. To promote consumption of a food product, advertising (with subsequent campaigns) was very focused on the consumer acquisition of knowledge, and in particular those relating to:
a) the composition of foods, carbohydrates, protein, vitamins, etc.;
b) the quality of agricultural raw material and the type of processing;
c) the geographical name, or origin, and their certification;
d) the absence of potentially harmful elements for the health, such as coloring agents and preservatives;
e) the history of the product and its cultural heritage, etc.
Next to this trend, there were those who considered the food instead an experience-good in the sense that the quality products need to be tested and tasted. In this approach, advertising has tended to impress the consumer with scenes set in family or prestigious contexts in which the product has an important role in determining the success of the "consumer" in the workplace, in love or with friends. According to the results of a research in the field of marketing, it appears that emotional and especially experiential aspects are very important in the choice of food.
The findings suggest consumers can gain control of their food choices through the enhancement of Emotional ability.
What's your thoughts on the subject?
Matters most knowledge or emotional ability in directing the food choices?
http://journals.ama.org/doi/abs/10.1509/jmr.13.0188
Whatever the marketers do, in case food items, the consumers' behavior are"
1. In case of children/younger consumers, the behavior/choice is impulsive (mindless)
2. In case of adult consumers, the behavior/choice is rational (conscious)
3. When the family is at the restaurant/fast food corner, the behavior/choice is mixed --impulsive as well as rational.
Whatever the marketers do, in case food items, the consumers' behavior are"
1. In case of children/younger consumers, the behavior/choice is impulsive (mindless)
2. In case of adult consumers, the behavior/choice is rational (conscious)
3. When the family is at the restaurant/fast food corner, the behavior/choice is mixed --impulsive as well as rational.
Dear Barbara,
Is it possbile to have the English text?
Thank you
Dear Ahed,
you are right. There are different forms of publicity among which also the pubblicity-progress.
An example of occult suasion was that of Ferrero Rocher (Luxury context and charme) chocolates but of course each of us decides for himself.
This post is in honor of the entrepreneur Michele Ferrero (who launched the Nutella), the genial patriarch of the confectionery giant Ferrero, died yesterday nearly 90 years old. I think the Nutella has benefited the consumer, even though someone may have exaggerated to compensate for moments of frustration. Venial sin after all.
Certainly some of them are. The junk food culture created not just a vast network of places where unhealthy food could be bought but a mindset. This mindset involves the dumbing down of everything, not just food.
Consumer culture is about simple solutions and instant gratification, a world where you do not have to think. What saddens me about consumer culture most is the insidious way it has crept into other walks of life. Celebrity obsession as a substitute for literature and art. Worst of all in education where far too many students think that learning is something that is 'served up' on a plate in bit sized portions.
Dear Ali,
thank you for posting the Whole Abstract of the paper, it can help the discussion.
My idea was to bring out the interdisciplinary opinions of the eminent scholars like you attending the RG as you.
What is your opinion for example in terms of impact on the dental care?
Interesting pictures,
you only showed cormorants who fill up without any restriction. I´m sure your question mainly wants to eluate infos about composition of food and not about greedy pigs.
My clear answer to the original question is, I eat what I like and where the taste is convincing. And I´m changing my meals, fruits, bread, etc.... Be sure, if sitting down to eat my dinner or lunch I won´t at no price analyse my food like "is it healthy, how many vitamins, where are the ruffages", My food is just balanced and varied.
Dear Hanno,
not to give a false impression of my thoughts, here are some pictures that I think would rebalance.
But I think it's only been a challenge to see how I would react.
Kind regards
Dear Professor,
I do not think that one can make generalizations regarding this issue. I admit that media does influence a lot because food is being advertised continuously and it seems that obesity is on the increase. However, cultural , environmental, religious and social factors, the mood, esteem, the psychological and psychiatriic situations need to be considered also. I also want to add that children when educated can behave better than adults. So I think that education and immediate health care given to individuals will avoid mindless eaters.
Regards
Carmen Camilleri
1. Advertising has changed the food habits in many ways. This is particularly true in the case of fast foods.
2. Emotional control may be exercised by senior citizens and weight conscious people.
3. Prof. Kundu has nicely categorized.
4. The advertising has greater impact on the rich and middle class segments. The poor are catching up.
5. As regards mindlessness and eating, marketing is a mind game and eating is a body and mind game. Mind is elastic, marketing is innovative and commercial but body is only semi elastic. Hence the mismatch will continue.
How do you place mindless eating in a Darwinian adaptive framework?
Dear Marcel,
At population level mindless eaters are suitable for the Darwinian adaptation. Selection must work.
Dear All,
Per capita income may determine the intention and behaviour of consumers. Thus, this influences also knowledge and mindless eating too. Try to explain a homeless that hamburger and soda belong to junk foods and beverages.
Mindless eating not only involves which food items are chosen, but also how much is consumed of each of them?
People are expected to eat more in unpredictable environments, e.g. to increase fat reserves, but do they continue eating much in predictable environments?
Dear Ting,
Your statement “The findings suggest consumers can gain control of their food choices through the enhancement of Emotional ability” can be interpreted merely in case of wealthy or/and trained consumers.
food has been successfully converted in to the symbol of person's status by advertising and marketing.
If we look at advertising and promotion of food items (specially) it has always been to upgrade food from basic need to social and ego need. And i feel marketers have been quite successful.
That is what is showing in the food preference, timings, type and method of eating today.
Also it is easy to eat out (what ever you get it easily and fits your budget) than making is at home. so i feel there is a comfort angle to it also.
Dear Sudeep,
Dear All,
As far as I can evaluate my own choice and preference of food, I have always preferred what I liked and experienced as tasty. Marketing has practically had no influence on my choice.
Dear Marcel,
Regarding the impact of predictable and unpredictable environment, I agree with you.
Dear András,
that´s also my behaviour. No masses, but tastes, smells, consistency and you won´t belive it, appearance!
Dear Subhash,
I´m not convinced by your listing.
1. Children can learn to eat with mind, just offer tasteful food with the typical features children love, like crsipy, coloured and sweet (best are fruits)..
2. Adults should use their mind, but in general they don´t. If you hesitate ask for the BMI.
3. Going to a restaurant with the family or friends, there is no mixture of mindless and mindful. The pay and want to gather maximum gain and profit. Mindful eaters are rare exceptions.
Dear Marg and all, I'm sure that when I was a kid, I was a mindless eater, but I wasn't overweight. But I loved to read food labels and I learned about food pyramid in primary school. Then I became a 'materialistic eater'. I learned FOOD BIOCHEMISTRY in university and I memorized calorific values for types of food and portions. But finally it was practicing YOGA that corrected all my imbalances, my ups and downs. Then I became mindful of what food goes into my mouth.
http://www.mindbodygreen.com/0-6187/My-Secret-to-Healthy-Eating-Is-Yoga.html
Dear Hanno, food habits and tastes of Children and parents are different. When a child see a new eatable in the market or in food corner, becomes impulsive and want to take it and eat it without knowing the taste etc of the food item. Rather become adamant and force parents to purchase.
Dear Carmen Camiller, this is not question of generalizations. Rather it is a question of different tastes, ages, behavior patterns, decision patterns, consumer preferences, liking and disliking, knowledge of the products, etc. Impulsive and rational decision making are affected by these.
NOT MINDLESS: Consumers, whether adults or children, would consume only what they like---especially when it comes to food. To say that consumers would consumer anything push at them is to say that they cannot decide for themselves. This is contradicting facts. McDonald's went to India. At first people did not respond well--McDonald was looked upon as a cow killer. The restaurant changed its menu and introduce vegetarian dishes. Today McDonald's is doing well in India. We cannot say that consumers are mindless----the Indian experience taught the global marketeers that "we are more selective eaters than what you took us for..."
DEMAND AND SUPPLY: Suppliers supply what is demanded. People do not demand what is supplied. The centrally planned economy failed because of the planner's proposition that: "consumers are mindless---they will consumer any thing put in front of them." If supply leads demand, there is no need to do marketing research. Produce any thing, you will be able to sell it. However, this is not the case. We produce black shoes instead of red shoes because people like black shoes more than red shoes.
Dear DIscussants,
publicity creates an assimmetry in information diverting consumers where it wants. In the field of environment often the moral suasion aims at getting profits from the sale of goods environmental friendly only on the paper. The same for the firm socially responsible.
I think the answer is not group - independent.
Group of children.
In most of the cases emotional motivation is the dominant way, since children do not know all the components of a food, or at least, which components are harmful.
Group of teenagers.
A mixed case, it depends on each person: Others have already discovered the 'food secrets', others are still children.
Group of adults, except elder.
Now the knowledge exists, but there are always present emotional reasons. After all, every adult has the chance to suffer from his/her diet choices, so, maybe after some years, you know yourself!
Group of elder.
Now, medicine is the #1 guide and emotional choices are rare...
Dear Marg,
This is a very interesting question because is very difficult to understand that you are subject to moral suasion!
Some people make bad food choices, too little of something or too much of something, but most do well. The general, traditional meals and foods work. Otherwise, we would not survive. The biggest problem is not advertising, but food authorities. There are too many 'authorities' telling us what to eat and proscribing 'bad' foods. The food movements starting in the 1800s are still with us today, in many cases with a vengeance. The obesity epidemic is a food nanny cause. Advertising jumps on the nanny bandwagon, "My product has more of this, less of that, natural, none of that, processed by this, unprocessed by that, and never, never, never would do whatever."
Anybody who changes eating habits because of a government report or the latest research should poke themselves in the eye with a dirty stick. It is more fun and better for you. Don't get me started on salt, cholesterol, fat, coffee ...
Yes, dear friend Hanno, "No masses, but tastes, smells, consistency and you won´t believe it, appearance!" We all know how to eat, just do it.
Barbara Sawicka posted an answer in Polish. I asked for help from translation software: her answer is good so I have posted it below! If you consider this answer is vaulable, please do not give me credit, but give the credit to Barbara.
A key factor in inducing us to eat is hunger, of course, but what we choose to eat is not only because of mental or nutritional needs. Here are some other factors that influence the choice of food:
- Biological agents, such as hunger, appetite and taste;
- Economic factors, such as costs, revenues, availability;
- Physical factors, such as access, education, skills (eg. The ability to cook), and time;
- Social factors, such as culture, family, peers and the people with whom we can sit down at the table;
- Psychological factors such as mood, stress and guilt, attitudes, beliefs and knowledge about food.
The above list is not exhaustive, it follows that making food choices is a very complex process. Factors determining the choice of food also differ depending on the stage of life, and the importance of individual factors may be different for different individuals or groups. Thus, one of the methods of intervention to induce behavioral changes associated with the selection of food, there will be for each type. Various methods of intervention is more targeted to specific groups, taking into account the specific factors influencing the decisions of those people on food choices.
Biological agents determine the choice of food in the first place.
hunger and satiety. The basic determinants of food choices are our physiological needs. To survive, people need energy and nutrients, therefore responses to hunger and satiety (ie. The satisfaction of appetite, hunger situation between the two possibilities to eat). Control of the balance between hunger and appetite stimulation food consumption, is engaged to the central nervous system. Food macronutrients, such as carbohydrates, proteins and fats, generate satiety signals of varying strength. The study shows that at the least effective in providing satiety is a fat, the protein is most filling and carbohydrates are performance in this respect intermediate (Stubbs et al., 1996). It was also shown that the potential impact on satiety is the energy value of the diet; Lower energy diet is more satiating than a high-calorie diet. A high energy value of food with high fat and / or sugar can lead to a "passive excessive" when an excessive amount of energy is consumed incidentally, without consuming additional quantities of food.
Social factors influencing the choice of food:
What people eat, and various associated with dietary restrictions depends on the circumstances, mainly social and cultural. Population studies have shown that social classes differ significantly from each other in terms of consumed foods and food ingredients. Poor diet can cause malnutrition (micronutrient deficiencies) or too fast (consuming excessive amounts of energy resulting in overweight or obese). These problems have plagued various social groups, so it is necessary to diverse knowledge and different methods of intervention.
In general Consumers are mindless when it comes to going through each and every detail before purchasing a product, In most of the circumstances they are guided by wht other say about the product and wht they see in media
dear Paul,
the difference between American and European multinationals is that the former want to export goods and services imposing American lifestyle while the latter adapt their products to the lifestyle of the recipient country (glocalization). It was a victory for India tu glocalize American Multinationals!
About your view demand-driven, I note:1- in some countries the model supply-driven works; 2- the state can fail but also the market in obtaining a Paretian optimum paired with the maximum efficiency, and you know the reasons.
Best regards
The advertising agencies often target young consumers - school children, teenagers, and college students - who go with the trend and buy a lot of consumer products..
You are right, dear Subhash,
of course the eating habits change with age. But children can be educated, adults not. So present tasty food for the children, they still are able to learn. Make them beeing curious and help them to discover. One really working technique, cook together. It effects miracles.
Parents serve as role-models for kids. If the parents follow good food habits and a living style, it will help the children a lot.
I have never trusted advertisers, probably because my parents did not trust them. For this reason, I buy very few food products that have a 'brand name'. When a consumer buys a food product that is branded, the consumer pays for the product but also for the advertising. In many cases, the brand-name product costs twice as much as another product that is virtually identical but is not advertised. There is no real difference in product quality because foods are regulated by food safety laws. Those who buy the branded products simply throw away their money. In my experience, the best-tasting foods come from local producers who do not advertise: such as cheeses, sausages, breads, fruits and vegetables. It is not rational to buy anything that is heavily promoted by advertising. Thus, in the dichotomy that is presented, buying advertised products is emotional, in that the buyer has fallen into the advertiser's trap.
Nice explanation of dear J.H. Martin.
Dont believe advertisers. Let your parents educate their children. Buy local products, the best are the apples from the own tree in the garden behind your house. I will never forget the harvesting tours and adventures in our own garden.
Food product companies and media together misinform, abuse and exploit societies. Well informed and learnt members of society are the ones who do not fall in their traps as they consume for a right biological purpose, not for sensual satisfaction of sever consequences. Therefore information and education about food and how much of it really our body needs is a game changer to lead a vibrant healthy life.
I believe in “individual” intelligence rather than in “collective” intelligence so there will be a variety of responses when it comes to consumption of food or advertising for it. The basic need for food may drive some persons to eat whatever is there, when they are hungry (I shall not call them “mindless” but they, surely, have not used their minds). Food is a very big business which, of course, includes among others: producers, merchants, groceries, and restaurants. The government is also part of the business, at least in taxes. It is not strange that we have seen & are seeing floods of advertisements to convince or attract you & me. The ordinary simple people may accept the advertisements without questioning & that is one of the reasons behind the widespread of restaurants of fast “or junk” food. Scholars, with self-control & critical thinking, have more ability to distinguish between truth & falsehood. One of our duties, as scholars, is to instill awareness among our students, in general lectures, and in the internet. The food, which you prepare with your own hands, is far more tasty & trusted than what you eat in restaurants (God only knows what mess goes on in their kitchens, what additives they use, and what cover-ups they apply through seasoning or spices).
I admit fully to eating in fast food joints. I do it when I am feeling lazy and or indulgent. In that state of mind I fulfil all of the characteristics the advertisers and junk food marketers love.
I remember in the 1980's TV adverts for 'ready meals' being marketed for 'busy' people who did not have time to cook. It used to amuse me that they were then seen eating them while watching TV. Too busy to cook but not too busy to soak up some more advertising!
Adults can take control of the food but also research findings suggest that "product preferences affect children's product purchase requests and these requests influence parents' purchasing decisions". There is strong associations between increases in advertising for non-nutritious foods and rates of childhood obesity because children under age 8 do not understand the persuasive intent of advertising and obesity in childhood places children and youth at risk for becoming obese as adults. Concerning the ethics of advertising aimed at children in Greece there are some bans between 7 am and 10 pm (but a total ban on advertisement for war toys). Of course such measures protect children from unethical advertisement but the best way is knowledge and emotional strength through school programs.
Dear All,
Regarding our consumer anti-culture the l’art pour l’art consumption shows that many consumers are mindless. When the objective of people’s life is to consume as much as possible they are mindless.
Factors influencing food consumption are many.
First, the individual taste. The taste is not innate, but it is developed based on environmental factors and therefore varies according to the eating habits of the different geographical areas. The problem of rational consumption of food is born with the "information" acquired in childhood. An example is the use of salt: the taste of salty is a phenomenon due to the type of food consumed in childhood and becomes difficult to eliminate in adulthood when it would be necessary to reduce the values of blood pressure.
The second factor which influences the choices is the lack of knowledge on the part of the consumer of his nutritional needs as well as the composition in fats, proteins, sugars and fibers of various foods. For example, some food considered with low calorific power (in Italian ham and mozzarella) have a very high content in fats.
Third point: the junk food. Unfortunately, the social phenomenon of obesity afflicts worldwide (globesity). But the main problem is the spread of the phenomenon in childhood. At the base there is the poor quality food, produced on an industrial scale and of immediate consumption. All associated with the lack of physical activity. Childhood obesity: the syndrome of the sofa, TV and chips.
One of the solutions is the famous Mediterranean Diet, which is a UNESCO heritage. The secret is the use of fresh foods, the possible local production, a balanced intake of macronutrients, fibers and water associated with a sufficient physical exercise.
Dear Marg and discussants: sorry if I answered only indirectly to the question, but I did get carried away by the professional deformation being a Gastroenterologist.
I have attached a lecture I was asked to give some years ago about the changes in consumerism brought about by technology and culture. It contains some disturbing facts and some points rarely touched upon in the world food debate.
NO, Consumer Knowledge is evolved
Example - Organic agriculture is a reasonably new market segment and so far little is known about consumers’ knowledge and perception of organic agriculture. Therefore they explore though other's experience and derive perceptions and knowledge of organic agriculture and related focus groups.
Yes, it depends on the socioeconomic status of consumers. But, trendy is word in vogue.
Yes it depends on the influence of media that entce consumption.
Dear All,
Do consumers care? and if so, How do they adjust buying decisions? Also, how do they attribute responsibilities when something goes wrong with a product or its production process?
Considering the number of initiatives led by NGOs and business to educate consumers about sustainable behaviours - my answer to the first question is: No ... and if they do, they don't know how to adjust their behaviour to signal their interest. Instead, as for my research, customer (in B2B) are much more effective in their green or social pressure to partners: Gualandris, J. and M. Kalchschmidt (2014). "Customer pressure and innovativeness: their role in sustainable supply chain management", Journal of Purchasing and Supply Management Vol. 20, No. 2, pp. 92-103.
Then, considering recent events such as Rana Plaza or conflict minerals - some answers to my second set of questions can be found in this recent paper: Hartmann, J. and S. Moeller (2014). "Chain Liability in Multitier Supply Chains? Responsibility Attributions for Unsustainable Supplier Behavior", Journal of operations management. I'm not an expert of consumer behavior, but I think this paper provides a new interesting perspective on the matter of question.
Best regards,
Jury
Changes in the food variety, taste, quality, flavour, and nature are very fast, and for information and knowledge, the consumers are depending on ads and media. The advertisements create anxiety among customers, specifically children and young who can't wait to filter the advertisements' information, to behave irrationally and impulsively in the market.
Consumers are not driven merely by emotions; they discern and make rational choices. That, of course, applies to the cash surplus middle or upper class consumer. Since the cash strapped poor or below poverty class do not count in such such surveys (my apologies for being so insensitive in saying so), I will omit them from this comment.
Food habits actually are influenced by culture and affordability. In the Southern parts of India there are plenty of people whose children are abroad sending USD home. Affordability has increased. But you will find that the pizza or MacD appeal is largely limited to the younger age groups. The influence of western culture courtesy their son/sibling abroad and the affordability due to disposable incomes have occasioned this. Yet, in percent terms, you may say that less than 5% of younger generation subscribe to new age foods as a matter of routine.
Perhaps realizing that the cultural element is vital in influencing food choices, you find MacD and Pizza outlets coming out with exclusive Indian flavors now - Punjabi Tadka, Madras masala, Veg delights, etc. Consumers in my opinion therefore are not mindless eaters. But their mind can be influenced by carefully designed ad campaigns aimed at influencing their cultural choices.
dear Ting,....
yes, i think they are mindless eaters.... coz number of fatty people around the world is increasing day by day.... changing habits of eating are changed over time,. ... in case of INDIA.... the people of india are moving towards fast foods,,,junk food... fried food..... and leaving the habit of physical work.... INDIA rank third on obese after U.S. and China.....
healthier indian foods are being replaced by western or fast/junk foods.....moreover these western or fast/junk stuffs are also served for SHOW OFF....and eating these foods is a sign of royality or standard....
All of us know about junk and fast food..... cold drinks...etc. etc. but we are taking today it is a symbol of modernisation....daysback we used to serve 'shikanjvi' i.e. lemoni water with sugar and blacksalt dissolved in it.... a healthy drink....which is totally replaced by coke now....homemade 'pakoras' ( baked vegetables with gram flour) are replaced by lays, kurkure and other packaged food now....
moreover we don't know what to eat, when to eat why to eat and how to eat?....n also we don't know where to throw the wrappers...because in india like other developing countries you can see wrappers of packaged food here and there around roadsides, railways, public places, in water bodies....
so dear ... i think most of consumers are mindless eaters....
In my view, there is always a part of the consumption that is rational, higher in families with limited incomes, for the most basic needs must be met, and can be left few resources for discretionary items. Interestingly, none other than Thomas Aquinas already spoke of the need for some items relatively superfluous for the development of human personality. However, with strong industrial growth and the lowest price on numerous items, I see that there is growing demand for luxury items, even in the middle classes.
dear friend... it is a way of thinking....you have your own way and exposure... i have my own.... it may varies from place to place... may be in JORDAN people think before what they are going to eat... but in INDIA most of the people dont know what to eat? when to eat? why to eat? and how to eat? because INDIANS are blindly following out of indian food stuffs...most of which is fast food... fried food... and junk food ... and my dear we all know the side effects of these....
Dear: All
I think part of them are rational, especially middle up class economic and the rest is depend on capability....;)
Dear Gouravjeet Singh Ghumaan - In India, I have seen so many people taking 'poori masala' and 'chole bhatura' (see photos) in the late nights (past 10 pm). While these are traditional indian food only, such oily snacks are not advisable in the late nights, and doctors advise us to reduce our intake of oily food.
Consumers' behavior in the market are contingent on multiple factors.
In my second contribution in this thread, I shall tackle the issue from another angle. You may see a person, who is wise & with lot of self-control, falling weak in front of some types of food. According to medical doctors, which I consulted, the reason may be the high need of the body for that food & we cannot say that the person has become mindless eater because the mind is still there. I can prove that by revealing an example about me: I love fish & sea food very much and I may eat 2kg in one meal "I did that in the past" BUT the staggering prices of this type of food, nowadays, has meant that I can only eat 1/2 a kilogram/month of fish with lower quality. The mind,here, did a control over eating in terms of kind & quantity.
Putting Self Last: Women multi task and position in making themselves a priority while putting their families first, kids, husband and home errands etc., leaves them with no quality time to savor a meal and in some cases leads to mindless eating, like finishing their children's left overs. Mornings, obviously, are the busiest of all times for the women of the house making them skip the most crucial bit - breakfast.
http://timesofindia.indiatimes.com/life-style/health-fitness/weight-loss/5-reasons-why-women-fail-to-lose-weight/articleshow/47059728.cms
Dear Krishnan Umachandran,
You have given a true description of Indian women, may be true across countries.
The last two contributions, of dear professors Krishnan Umachandran& Subhash Kundu brought tears to my eyes because my dear mother(who died in 2002) used to leave the family eating the delicious meals cooked by her & then eats the little left-overs. We have never succeeded in conivincing her to change this attitude so as she eats with us. She was simply a great example of self-denial.
Dear Nizar Matar,
Your mother is/was like mine! Women used to settle for less! They are great!
We can't forget the contribution of women as mother, as sister, as wife, as daughter!
Really devoted! God gift!
Man can't do like this!
My parents were the children of war, that's why they highly appreciated food, bread.Culture of eating depends on family traditions, historical memory, national morale (social-ethnic) They say, bread is the head to all.Our women are good cookers.Our female ancestry used to live in hard weather conditions, have their own piece of land (90% of population was peasantry before 1917),regard a man as a getter.Even if a modern woman is busy with her job, she finds time to cook for her family. Self-made dishes from fresh products are usual in our culture.Russians like picnics, cooking in the open fire.To D.Dontsova (a popular writer of ironical detectives), "I'm married and now my female happiness is measured by the number of prepared borshch(beetroot soup)" Fast food is eaten by children and bachelors.Teens' rigid diet may cause anorexia, bulimia. Some girls want to be like top models.They think, their happiness depends on their appearance and weight. The consequences of inanition are terrible. I'm sure, every human being is beautiful in his/her own way and if overweight doesn't influence on mood, self-esteem, health- a human being should remain him/herself.
Right from school health programs to advocate for planned, sequential health education; endorse healthy behaviors and encourage to promote students’ health; help to focus school and community health services on prevention, early intervention of acute and chronic health conditions; advocate for healthy food choices and encourage nutrition instruction; support physical education and physical fitness in emphasizing the importance of lifelong physical activity; work to establish healthy school environments; and marshal support from families and communities to enhance the health and well-being of students. Effective coordinated school health programs confirm the relevance of health knowledge and skills to academic achievement and to long-term beneficial outcomes.
http://boardcertifiedteachers.org/sites/default/files/EAYA-HEALTH.pdf
Dear Krishnan - In India, I have seen a lot of kids taking soda at schools & at home. I was told that soda contains some CO2 and also sugar. Too much consumption of soda may affect their health. Kids may drink a lot of water when they feel thirsty. Milk and Horlicks also help their health. Complan and Milo are very good too.
Best wishes, Sundar
I wonder why Indian kids drink a lot of soda at schools & at home while they can be guided to drink the sweet delicious Indian "Lasse" drink which I came to know during my stay in Great Britain from Indian friends.
In Russia there is a national program "School Milk"(in 46 regions in 2013). Besides, we highly appreciate a program "School Breakfast" (for the children from socially vulnerable groups and sportsmen).Junior classes are provided for good food- free of charge.School canteen is a favorite place for children.
Dear Nizar Matar:
1) Kids watch a lot of TV - especially sports (cricket), movies, music shows, etc.
2) There are a lot of commercials shown in TV.
3) Parents and kids get inspired by the commercials & often buy what are promoted by movie stars or what is "cool".
4) Parents need to be role-models in advising kids regarding health-food.
Best wishes, Sundar
i agrees with Milk is widely consumed in all forms in India, and good to health... I follow
At home me and my wife never (touch) have soda and rarely buy Pepsi or Coke for the kids...rationalizing ....May be soda is kept in refrigerator and served cold, these days the temperature here in India is alarmingly high with more than 1000 plus dying due to heat stroke (last week alone) in Andhra / Telegana and Tamilnadu.
http://www.tribuneindia.com/news/nation/heat-wave-death-toll-in-ap-telangana-crosses-500/85189.html
I just revisited this thread and want to remind you all at my early statements, but this time without any theory. Just look please.
https://www.researchgate.net/publication/280570351_Consumer_behavior_towards_instant_noodles_as_a_quick_meal_option_in_Bangladesh
Conference Paper Consumer Behavior towards Instant Noodles as a Quick Meal Op...
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