As we know, empathy is the capacity to understand what another person is experiencing from within the other person's frame of reference. The process involves a person putting himself in the shoes of another is able to predict his possible actions.

This is particularly important in the following cases (are only examples):

1- predicting the behavior of others in order to ward off the blows;

2- pander to the wishes of another or others (partners, friends, relatives, colleagues or masses in the case of politicians, etc.);

3- launching of shared programs;

4- making a more cohesive society;

5- meet the desire for education and for deepening scientific and cultural capability of the student;

6- to estimate the market potential of new products and services; etc.

Following a recent research in the 5) field, regarding the ability of managerial empathy of preventing consumer choices, it results that empathy:

a) ironically accelerates self-reference;

b) activates managers' private consumer identity and, thus, their personal consumption preferences;

c) makes managers less likely to use market research results.

“But when explicitly instructed to do so, managers are capable of suppressing their private consumer identity in the process of perspective taking, which helps them reduce self-referential preference predictions.”

Taking account Churchill’s statement: “I am your leader therefore I follow you”, in your opinion in which field (politics, science, research, education, marketing, moral suasion, friendship etc.) the use of empathy is more efficient and effective?

Or are you on the contrary more near to the Dante’s thought (Purgatorio 16,93-97) owing which “… people need the laws, but who follows them?”

http://journals.ama.org/doi/10.1509/jmr.13.0296

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