Communication is the process through which relationships are instituted, sustained, altered, or ended by increases or reductions in meaning. What with electronic mail, face-to-face interactions, phone calls, instant messaging, video conferences, and social media, a phenomenal amount of communication takes place in organizations day in, day out, often late in the night. If it is not to exacerbate information overload, digital signage must be meaningful, and so spring from purpose, which will take some doing in most organizations. The principles of strategic communication that digital signage—much as any other medium—must espouse are continuity, credibility, dialogue, integration, precision, results-orientation, ubiquity, and understanding. The rest, however important, is detail.
The following article is recommended for reading. I believe it will be of benefit to you.
- Min Jung Kim, Jin-Sik Park and Hong Kun Chin (2015) An Influence of the Digital Native Characteristics to Acceptance of Digital Signage Engagement and Media Attitude, Indian Journal of Science and Technology, Vol 8 (23), pp. 1-6.
La comunicación interna en estos tiempos es esencial para el cliente interno, la alta dirección, intermedia y la operativa necesitan buscar una comunicación que tenga un avance en la parte conductual, una esencia de un liderazgo en los comunicadores para que puedan ser seguidos y cumplir con la misión, objetivos que se han planteado las empresas o las organizaciones, practicamente estamos en un mundo frío, la esencia está como mostrar los sentimientos, la calor humano en tiempo real (Vídeo conferencias u otros, donde se pueda observar directamente los protagonistas:
Dialnet-ComunicacionInternaEnElEntornoDigitalDeLaUniversid-5470105.pdf
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