I submitted 4 articles to Journal of Academy of marketing science. The editor asked me to cite articles and get the article grounded in those articles from the same journal as a condition to review paper. This is completely unethical according to COPE. but because of this kind of emails from that editor, the impact factor of JAMS has gone up ... !!!! Ha Ha !!
I feel this is completely unethical and such methods are being used to increase the impact factor of their journal as a whole.
Increasing (or at least retaining) the impact factor is probably one of the reasons. Also, the editors may want authors to build their work on the results of previous articles published in that journal to increase the overall reputation of the journal and to advertise previously published work.
It is enough to critically think about the human beings throughout the history, and everything will be clear.
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