I am looking at a longitudinal study and I am trying to evaluate the way they conducted their general population comparison sample: in terms of cost, precision and practical fieldwork considerations.

The trouble is, I do not even know why surveys do it, I have limited knowledge of the point of them. From what I can gather, it is to compare difference in variance and bias to the general population sample.

Any information or easy to understand resources/articles regarding this would be greatly appreciated.

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