Eight months into the COVID-19 pandemic and with millions of infections worldwide, there are still those who believe it is a conspiracy and reject the advice of experts simply because their leader says so. How can a literate society become so polarized and influenced to the point where they ignore clear and obvious facts? Is this due to a lack of transparency, deep-seated mistrust, or simply misinformation? Can such a society be healed, and if so, how can trust be rebuilt in institutions and experts?