I'm looking for some researches which explain the mission, management or effectiveness of green consumers' organizations. I'd really appreciate any idea. Thanks!
Hi
The following links related to your question, and if can't download it just let me know?
Article Identifying the green consumer: A segmentation study
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2960063
Article Can Socio-Demographics Still Play a Role in Profiling Green ...
Thanks Assaad, very interesting papers! I reviewed them but I'm looking for something more focused on the green consumers' organizations which give some support to those consumers interests.
Hi there
maybe these reads help
Shrum, L. J., John A. McCarty, and Tina M. Lowrey. "Buyer characteristics of the green consumer and their implications for advertising strategy." Journal of Advertising 24.2 (1995): 71-82.
Peattie, Ken. "Golden goose or wild goose? The hunt for the green consumer." Business Strategy and the Environment 10.4 (2001): 187-199.
Dwyer, Rocky J. "“Keen to be green” organizations: a focused rules approach to accountability." Management Decision 47.7 (2009): 1200-1216.
Green, Ken, Barbara Morton, and Steve New. "Greening organizations: Purchasing, consumption, and innovation." Organization & Environment 13.2 (2000): 206-225.
https://global.oup.com/academic/product/the-psychology-of-green-organizations-9780199997480?cc=us&lang=en&
Maybe read this paper,
Chantsaldulam R, Byung Ryul Bac, (2013), The Effects of Relationship Values and Organizational Justices on Long-Term Orientation: The Roles of Staff-Based and Firm Based Loyalty, Distribution and Information Science,Vol.16 No
Ravdansuren The article is in Korean, so it is impossible for me to review it. If you have an English version I will read it with pleasure. Thank you anyway.
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