I intend to explore and assess how offline womens' modern apparel store are losing out online and the need to get them on board based on this assessment.
I am on a student on MPHIL Media and digital communication management and considering the above topic for my thesis
Josephine Eshun Josephine, I don't know if its a good topic. But indirectly reminds me of a new problem**. In the US, to attract and retain customers, woman's clothing stores implemented a "free return" policy. The return volume exceeded their ability to process the returns. They now contract out the work to other companies. The volume has expanded beyond their ability too.
The problem**; in addition to an unimaginable amount of waste created manufacturing clothing, many "returns" are being disposed.
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