I am currently working on Research methods and I am confused about which test to use?
I am confused between the independent and dependent variables. I am trying to find if either of the factors mentioned below has an impact on the purchase behaviour of customers.
H.1 Gender of customer can have a positive influence on purchase/adoption of an electric car.
H.2 Age of customer can have a positive influence on purchase/adoption of an electric car.
H.3 Annual Income of customer can have a positive influence on purchase/adoption of an electric car.
H.4 Level of education can have a positive influence on purchase/adoption of an electric car.
H.5 Marital status of customers can have a positive influence on purchase/adoption of an electric car.
H.7 Government incentives on electric cars can have a positive impact on the decision-making process of customers.
H.8 Increase in fuel price can have a positive impact on the decision-making process of customers.
H.9 Convenience of Infrastructure for electric cars can have a positive impact on the decision-making process of customers.
H.10 Social influence can have a positive impact on the decision-making process of customers.
H.11 Environmental friendliness can have a positive influence on purchase/adoption of an electric car.
H.12 Green purchasing behaviour can have a positive influence on purchase/adoption of an electric car.
H.13 Perceived usefulness can have a positive influence on different customer segments.
H.14 Perceived ease of use can have a positive influence on different customer segments.
In H1, ""gender" is the independent variable and the "purchase/adoption" is the dependent variable (the same is applicable to your other hypotheses). There is a multitude of different tests that us can use to test your hypotheses, for example ANOVA, t-tests, chi-square, regression, generalized linear models, structural equation modelling, etc.
So the test can be same for measuring all of my hypothesis or can I use multiple to measure different hypothesis?
Hi, tests to be used depends on how you will measure each variable. How will you measre the purchase behaviour of customers?How will measure other variables?Will you use likert scale or interval scale?
For your hypotheses H1-H8 you seem to use discrete variables to measure your independent variables (e.g. age, gender etc.) so you can simply use T-test or One-way ANOVA to test your hypotheses by comparing the values of your dependent variables (e.g. purchase/adoption etc.) across the different values of each IV one by one.
For H9-H12, you seem to use continuous variables to measure your independent and dependent variables, hence you should use a multiple regression analysis for each DV with all the IVs in a single model.
Your H13-14 seem incomplete. You will need to specify what is being influenced by Perceived usefulness and Perceived ease of use on different customer segments. Your choice of analytical method would depend on this.
- Badges
- Science topic