What psychological impacts does Internet Advertising has on Consumers Behavior?
Dear Mamia Tetvadze, The psychological impact of Internet advertising can be relatively large. Especially online advertisements posted on social media portals, including banners and advertising videos created and published in the Real-Time Marketing formula and duplicated by users of these portals in the viral marketing formula, are one of the most effective marketing instruments in recent years.
Greetings,
Dariusz Prokopowicz
Mamia Tetvadze
Dear Researcher,
I am a teacher and besides that I am also an entrepreneur. I have an education business. Education as a commodity is considered very sophisticated. So it has to be advertised in a very sophisticated manner in a sophisticated medium.
I am an Indian. In India, which is a developing economy, internet is used by the elite classes mostly. So internet advertisements are believed to be more reliable and hence, easily 'purchaseable'.
From the point of view of consumer behavior, it can be said that in a country like India, internet advertising helps the buyer to take the buying decision more quickly. The decision is also easy to take and so less energy sucking. Even if the product does not suit the customer, the customer considers it her/ his fault and tries to adjust with the product. The customer complains less and pretends to enjoy the product, when she/ he is not enjoying.
Thank you.
Best regards,
Anamitra.
- Para social attachment with the source of information e.g., social media influencers
- psychological ownership of a product or a service
-Enhance personal values such as self-enhacement, self esteem, and hedonism through watching internet ads
-influence trust perception and thus consumer assessment of the source of advertisement and the communication message.
Internet advertising creates emotions that motivate consumer product patronage
Hi Mamia,
You have absolutly to tackle the topic of the context of online advertisment: is the banner displayed on a website in line with the Brand Equity or may there be a conflict of images and values ? What about having a banner for Tesco on a website dedicated to the respect of the environment?
Also, an interesting point to look at would be the reaction to re-targeting banners? Do people feel "tracked" or do they appreciate the personalization of the displayed products and/or services?
Finally, you also have to study the impact of animated and sound banners on the target. How do people react when they hear the sound of a video-ad as backgound whilst they just wanted to watch a selected news or tutorial video?
So, the positive impact and perception of online ads is not as self-evident as it appears...
Cheers,
Jean Préau
Paris
Internet advertising is a form of interactive communication. With easy access to the internet, consumers are trying to know about the commodities from internet ads before they go to buy a product. It impacted consumers’ psychology positively or negatively.
Mainly, an internet ad has the following psychological impact on consumer behavior:
- Change buying behavior
- Sometimes irritate the consumer
- Involve consumer with the product seller
- Build quick communication with buyer and seller
- Influence to search for products information
- Influence consumer buying behavior etc.
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