What makes people skip or watch In-Stream Pre-Rolls (TrueView Format) on YouTube?

25 March 2017 0 9K Report

I am currently working on a thesis regarding the view through rate of YouTube Pre Roll ads. My main results are going to be based on an online survey including 3 different online ads of the brand NIVEA.

Does anyone know of a similar study or paper regarding this topic?

I would also appreciate advices of all kinds and I am more that happy to share my results afterwards in case anyone is interested.

Thank you,

Anika Albrecht

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