Anika Albrecht

2 Questions 1 Answers 0 Followers

Questions related from Anika Albrecht

What makes people skip or watch In-Stream Pre-Rolls (TrueView Format) on YouTube?

I am currently working on a thesis regarding the view through rate of YouTube Pre Roll ads. My main results are going to be based on an online survey including 3 different online ads of the brand...

25 March 2017 8,990 0 View

Are there any experiments or surveys regarding the efficiency of virtual reality as a marketing tool?

I am currently researching the potential of virtual reality to strengthen a brand and to build customer loyalty. Does anyone have experience in this area or knows of a study which I could...

07 February 2017 5,312 3 View