To achieve the goal of personalized medicine it is necessary not only to have agents with defined molecular specificities, but to have minimally invasive biomarker and imaging tests that will identify which patients have the target in their tumor and the patient’s pharmacogenotype. A related objective is to have a way to measure the effect of a drug on its molecular target in the tumor to be able to answer important questions, such as how much drug is required to inhibit the target in a tumor and is there is a benefit to giving more drug or will this only increase toxicity.

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