the right design thinking mindset involves embracing failure, experimentation, empathy, optimism, collaboration, prototyping, continuous iteration, and a human-centered approach. It's a mindset that challenges assumptions, embraces ambiguity, and seeks innovative solutions to complex problems while keeping users' needs at the forefront.
1. Reorient from selling to serving customers.
Create a win-win situation in which the main goal is to help your customers solve their problems. Use data from Net Promoter Scores, customer feedback and support desk reports as your main metrics to improve the experience. It's about evaluating your marketing tactics and steering those resources toward identifying and addressing customer needs to help them in the best way possible — not luring them into a trap.
2. Exchange information overload for a genuine emotional connection.
Make a difference by connecting with customers through emotions, not with annoying ads and product descriptions. You can do that by working on an improved, more personalized experience, as well as using user experience (UX) and design thinking to make your product more appealing and engaging. Emotions are the most valid tool that brings your product closer to customers and earns their trust.
3. Offer a solution to a customer's problem instead of a feature.
For some brands, a feature-rich platform has become an obsession. They believe the more features they provide, the greater the success rate. That's far from true. Customers demand a solution for a specific problem. They don't want to waste time browsing through layers of features. Don't make your customer think — provide a ready solution for them. Start by assessing your product features and services from an added value angle, or simplify the design proposition of existing solutions.
4. Transform fragmented experiences into a smooth, unified flow.
Have you ever tried to deal with government services? Then you know how complicated, fragmented and time-consuming that is. It feels like whenever you make one step forward, it throws you two steps back. So, why replicate such an experience?
Decrease human error and increase service speed, employee productivity and customer satisfaction by replacing complexity and service fragmentation with a holistic solution that meets user needs across the whole customer journey.
5. Go for disruption instead of being dragged down by protection.
Many brands are focused on protecting their legacy and maintaining the corporate image, causing slow and painful integration of new changes. Those with disruptive culture, on the other hand, are embracing digital technologies, focusing on user experience and truly changing themselves and inspiring the whole industry with their actions.
It's important to remember that the real judges of digital transformation efforts will not be business executives or the stakeholders, but customers. Digital transformation is pointless if it does not transform the user experience.
I think there is no perfect or only correct way of design thinking. It is an iterative process. The probabilities and opportunities of developing a product or process of artefact can be multiple. However, if we have to choose one it must necessarily the design thinking process must be inclusive with co-designing approach. It should tackle problems by understanding the needs and desires of each of the stakeholder with optimum value.
Alwielland Q. Bello Alwielland, The right mindset or what is the right way you're not "designing". Merely reproducing the ideas you were told are "right". Design & innovation are the antithesis of what is "right". Be wrong, fail often and you'll learn design.
Today, it is possible to talk about the sustainability of Design Thinking, which is integrated into the digitalization process of Industry 4.0. Because any approach that does not take the dynamics of digital visual culture as a reference is unlikely to produce the right results.
Design thinking must be viewed in a multi-modal narrative structure. Will this message and design work across all platforms? Is it sustainable and accessible and can we as designers look towards a human centered strategy that also allows for flexible and agile change in our designs
It is an ideology or method for solving problems through creativity, challenging assumptions, redefining problems and creating innovative solutions that you can prototype and test.
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